Not being one to give up easily, I bombarded Which? with phone calls and emails until they finally told me in 2013 that they planned to look at the industry again.
With so much else to deal with I had almost forgotten about it, so was ecstatic when Joanna Pearl (Which? Principal Health Researcher) contacted me earlier this year asking for my help with a planned feature on the industry.
For various reasons details were not advertised on OERML/FB, although a few of my clients did submit their own stories.
Earlier this morning Joanna called me to confirm that a 3 to 4 page feature is now scheduled for the September edition of Which?
Which? is a highly influential organisation and I believe the published results of their investigations will open the floodgates for the press and media
When asked by Adrian Goldberg whether or not Optical Express would welcome greater regulation of the industry, Steve Schallhorn replied: "Listen... we would support practical regulations that would improve the industry and deliver meaningful benefits to our patients, we would certainly support that."
If this is true then I invite Steve Schallhorn and David Moulsdale to meet with me and John McDonnell before our scheduled meeting with the Health Minister next month. I will send a letter to both parties and post their replies here and on OERML.
When repeatedly pressed to answer the question that the ASA have ruled against Optical Express using their untrue claim that 99% of people achieve 20/20 vision, desperately looking for a rabbit hole, Steve sighed and said: "I'm a.. I'm a... ophthalmic surgeon and I can't address advertising issues."
Really Steve? Then if you're not involved with OE's marketing and not licensed to practice surgery in the UK, exactly what are you doing for OE?
Steve mentioned "rigorous standards established by our medical advisory board..." but forgot to mention that he's the IMAB Chairman!