Flushed with the success of recent demos at Optimax|Ultralase we returned for a second day this week on Wednesday, which they definitely were not expecting - we'd intended a third day but the weather was too bad
Aiming to be on site in time to catch the early birds leaving after their 8.30am consultations, and having been told the clinic was fully booked, we were surprised that only five customers materialised whilst we were there.
*
Two of these were lens patients who’d had surgery years ago, suddenly invited by Optimax for check ups with an optom - at the cost of £300, even though not seen by an ophthalmologist!
Guess that’s one way to scrape up the rent when you’re financially insolvent!
*As with all other potential customers we’ve spoken to, the three people attending for laser consultations had NOT been told that Optimax was in a CVA, whilst one of them had been given Ultralase literature.
As we started to pack up to leave later that afternoon, a young man and his mother approached us, and not only made our time spent worthwhile, but perhaps explained why the clinic was so quiet.
The woman had a laser consultation booked just before midday, but fortuitously, one of her sons accompanying his father to a nearby clinic early that morning for (essential) surgery had seen us setting up camp.
He sent photos to his mother who had then immediately cancelled her appointment.
The woman said that when she'd initially contacted Optimax, asking if she could have laser eye surgery at the age of 50, the call centre adviser told her ‘
yes', that she could have it even in her 60s and 70s!
I suspect however, that just as Optical Express do, once in the door they’d have sold her lens exchange, way more profitable for refractive eye surgery companies.
The woman was incredibly grateful, literally with tears in her eyes (better than post op tears!), but we were also very appreciative that they had come to tell us this, because we had no way to know otherwise.
Her son told us that his wife had also planned to have laser surgery at Optimax, but that she wouldn't do so now.
As usual, we made it clear that it doesn't matter where you have surgery, that these operations carry the same risks, that there is no government regulation, etc…
Demos are incredibly effective, motorists as well as pedestrians taking photos, often asking if they can share on their social media sites -
YES!
It's not just the people going in for consultations we're helping, but so many more who stop to ask questions, telling us they were thinking about it, close to booking consult, had booked consult... none who realise the industry is unregulated!
The most oft repeated words we hear is that they know people who've had good results with (apparently) no problems.
Exactly - that's why we do what we do!
Plenty more London demos planned, not only at Optimax|Ultralase, so please do contact us if you’d like to come along.
And if you can't make it to London, it only takes TWO people to stand outside your target premises, wearing the appropriate T-shirt and handing out flyers. Banners not necessary.
For details, contact:
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