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Optical Express Ruined My Life

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Latest News


Domain Name Victory

OERML domain name and associated website was created by Sasha Rodoy to provide a platform for unhappy Optical Express patients to tell their stories, to warn others of the risks of undergoing surgery at OE.  Following the debilitating results of her own laser eye surgery, in 2012 Sasha launched My Beautiful Eyes campaign and free advisory service. 

It is estimated that tens of thousands have been damaged by laser and refractive lens exchange surgery, and MBE campaigners are calling for the government to regulate the refractive eye surgery industry as a matter of urgency.

1 April 2014
Re Nominet DRS 13417: Appeal dismissed!

"The (Nominet) panel concludes that no exceptional grounds have been established so as to justify such a rehearing."

Optical Express told The Observer: "We are extremely disappointed and surprised by the decision of the Nominet Dispute Resolution Service appeal panel as we believe we had a very strong case. We are now actively considering our options with regard to pursuing our challenge via other avenues."


7 January 2014
Legal representative for Optical Express, Jamie Watt, emailed Nominet DRS: "On behalf of our client DCM (Optical Holdings) Limited, we provide hereby a statement of intention to appeal the above noted decision... We calcute that an appeal notice must be submitted by our client, along with the balance of the appeal fee, within 15 days of today's date, that is, by 11.59pm on Tuesday 28th January 2014"

1 January 2014
Nominet panellist Bob Elliott ruled: "This is an attempt at a second bite of the cherry, within a short period after an unsuccessful first attempt".  He added that there were insufficient grounds for a rehearing of the case and rejected Optical Express's complaint.

16 October 2013
Legal team for David Moulsdale/DCM (Optical Holdings) Ltd, Harper MacLeod, yesterday submitted yet another complaint to Nominet in an attempt to have this website taken down.  Their complaint is apparently based on a claim that Russell Ambrose (Optimax Ultralase owner) funded the OERML domain name registration to discredit his competitor: 

"Registration of the domain name, and development of the site, is asserted by the respondent to have been funded by the principal competitor of the complainant, being Optimax (“Optimax”). As such the domain name and the site appear to be in effect a paid advertorial made by Optimax. This is not revealed upon the site. As such it would appear that the operation of the site, and as such the use of the domain name, is contrary to the Consumer Protection from Unfair Trading Regulations 2008 (the “Regulations”). Registration and use of a domain name and a website linked thereto in a manner contrary to applicable law and regulation is prima facie abusive, and prima facie an unfair disruption of the business of the complainant."

We can't give away all the details for obvious reasons, but here's one example of how David Moulsdale's legal team might have made a big mistake with their claim, not mentioned in their submission to Nominet DRS:

3 August 2012: Independent legal expert Keith Gymer, appointed by Nominet UK and paid by Optical Express, determined that "no action should be taken" in respect of the complaint!

The joke is, had Optical Express simply ignored the site, it would most likely have remained undisturbed, attracting little attention.  Instead, as a result of OE's legal attack, Sasha Rodoy's victory set a precedent, now referenced globally on the net by countless legal firms.

It has also become a high profile site, with contact from increasing numbers of unhappy patients needing help, much to the dismay of Optical Express and CEO David Moulsdale.

Surprisingly however, none of the UK press made any reference to the Nominet victory, unlike the coverage given to the Nominet decision against "ihateryanair.co.uk" <http://ihateryanair.co.uk/>, mentioned in The Guardian, Times, Telegraph, Daily Mail, Mirror, and most other UK newspapers.

To protect their Wikipedia article Optical Express had previously established an editor to monitor the article, able to delete negative references.

Following the Nominet decision in August, the OE Wikipedia article became a battleground for months, with non-OE editors fighting for the OERML domain reference to remain, arguing quite rightly, that it was fact.  

By December 2012 the entire Wikipedia Article had shrunk to a fraction of its original size, no mention of OERML, and many other facts deleted, and all trace of lengthy discussions over many months vanished from its Talk page!

Disappointingly, it must be said that Wikipedia has proven itself NOT an honest and reliable source of information.

27 April 2012: DCM Ltd (Optical Express parent company) complained to Nominet UK that the domain name,"opticalexpressruinedmylife.co.uk" was an "Abusive Registration".

Legal team for DCM Ltd, Harper Macleod also made a complaint to website host 123-reg, who instructed Sasha Rodoy that unless the true accounts from Optical Express patients were removed the website would be taken down.


By putting all of your content into nested categories you can give users and search engines access to everything using a menu.

OERML & My Beautiful Eyes Foundation rely on your support to expose the horrors of this unregulated industry.

Your help is very much appreciated!